why ducks are better than dolphins

adrian ashton
2 min readOct 11, 2019

Anyone familiar with the Hitchhiker’s Guide to the Galaxy will know that since time immemorial, it’s been dolphins (not us) who are the most intelligent life form on our planet.

But I’ve started to wonder recently if they’ve only gotten this position thanks to some crafty PR on the part of the late Douglas Adams, and it’s actually the ducks that are the ones we should all be looking to…

(the precedent for this being within the co-op movement where the ‘Rochdale Pioneers’ are oft cited as the fathers of co-operatives thanks to some clever PR on their part back in the day, despite there being lots of co-op societies in England that were already well established before they came together — and some of which are still trading today!)

  • It’s ducks who are favoured by surrealists



  • It’s ducks who helped me convey to a national festival my identity as being NOT that of a social enterprise/entrepreneur


  • It’s ducks who avoided becoming weaponised in warfare (unlike their porpoise counterparts)


  • and it’s ducks who can best help us get fully to grips with themes of equality and diversity…


But is there a hidden moral or meaning in this seemingly random and off-beat post… well, I think there is, and I think it’s this -

in the words of Public Enemy, “don’t believe the hype”: just because something seems insignificant and commonplace doesn’t mean it doesn’t have the potential to usurp the leading authorities on any given matter.